Digital WorkflowEgmont wanted a digital workflow solution as much as a digital archive and was attracted to BiblioDAM’s inbuilt work in progress tools such as invites, locking assets, version control, actions log and statuses with associated validation.
Time, space and cost savings:
Egmont UK is part of the Egmont Group, one of Scandinavia’s leading media groups. The UK’s second largest children’s magazine publisher with 230 employees, selling approximately 25 million books and 12 million magazines every year.
Egmont’s goal was to hold all digital assets in one accessible repository and to make assets available externally to potential buyers, essentially making money from content they already had and save considerable time by reducing the amount of images being duplicated by illustrators.
Gillian Laskier, Sales Director at Egmont UK explains;
“We should be able to complete deals quicker, freeing time to do even more deals.”BiblioDAM stores all digital assets in one central store that is easily accessible and searchable. Previously designers simply created folders on the servers with no naming convention which resulted in files that were disorganised, difficult and time consuming to locate.
BiblioDAM enables users to lock work in progress preventing multiple versions being created, incorporates version control and includes a roll-back feature. Validation and statuses prevent unapproved assets being fed out or accessed by unauthorised users and the Invite mechanism has reduced the number of overwritten and lost files. BiblioDAM retains mac resources forks so links are never broken, reducing the time taken to prepare files for repro from up to a week to as little as an hour.
Egmont UK is better able to exploit the proprietary rights and licensed products in order to generate new revenues. BiblioDAM’s Invite to Explore feature allows users to invite external parties to view specific areas of the archive for sales purposes. Repurposing assets has already started and Egmont hopes to roll this out to POD and ebooks in the near future. The International sales team is also very excited to use it as a sales tool for marketing information such as sample chapters and cover images.
BiblioDAM’s unique transfer method provides a robust method of transferring files to external parties securely and quickly with less confusion over versions. Egmont now use fewer international couriers and have experienced reduced courier costs. Better communication via BiblioDAM has sped up workflows and improved relationships.
Egmont was also attracted to Virtusales' free industry upgrades, regular release cycle and development policy providing the opportunity for publishers to contribute to the system's road map and benefit from developments sponsored by others.
Solely publishing orientated, Virtusales’ knowledge and understanding of the publishing industry enables client publishers to benefit from its experience. The flexible options available satisfied Egmont’s requirement to host the system internally.